About Us
Discover our story, mission, and the passionate team behind our bespoke low-cost travel experiences
Who are we?
90°North is a Swedish travel company where we strive to provide affordable and unforgettable Nordic adventures for all. We have been offering unforgettable trips since 2018.
We take care of every detail, from accommodation, transportation and professional gears to snacks and warm drinks, so you can relax and focus on the wonders around you.
Why travel with 90°North?
We don’t compromise on your adventure.
Affordable adventures
Discover Swedish Lapland and Norway with carefully designed trips that combine iconic Arctic experiences, comfortable accommodation and excellent value for students and young travellers.
Flexible experiences
Create your ideal Arctic adventure by choosing from snowmobile tours, dog sledding, Northern Lights excursions, Icehotel visits, floating saunas and more.
Trusted Arctic specialists since 2015
Since 2015, we've welcomed thousands of guests to Kiruna, Abisko and Norway, creating unforgettable Arctic experiences backed by years of local expertise.
Local expertise
Our experienced guides help you discover the best of Kiruna, Abisko and the Arctic, sharing local knowledge, culture and hidden gems beyond the typical tourist route.
Cozy accommodation
Stay in comfortable accommodation across Swedish Lapland and Norway, surrounded by stunning Arctic nature.
Meet like-minded travellers
Join a social travel experience where you'll explore the Arctic, share unforgettable moments and connect with students and travellers from around the world.
Our team
Anita
Anita is the human compass of Kiruna. Whether she’s guiding a city walk or juggling group logistics behind the scenes, she does it all with a smile and serious attention to detail. Guests love her energy, her stories—and the way she always goes the extra mile to make everyone feel like a VIP.
Nicolas
Nicolas speaks fluent snowmobile and probably knows the local reindeer by name. He handles back-end logistics, but he’s happiest out front leading snowmobile tours. He manages back-end logistics with military precision—checking machines, prepping gear, and ensuring every guest has what they need before the engines even start.
Deepika
Deepika is the first friendly face behind your reservation—making sure your booking is smooth, your questions are answered, and your stay is everything you hoped for. She handles the details so you can focus on the adventure. Quick to respond and always happy to help, she's your go-to for anything before you arrive.
Hans
Hans doesn’t just guide tours—he runs them like clockwork. First to arrive, last to leave, and always three steps ahead, he’s the kind of guy who makes guests feel safe, seen, and stoked. Fluent in snowmobile, fluent in smiles. Also rumored to have a built-in GPS and an endless supply of thermal gloves.
Gabriel
Gabriel is your behind-the-scenes guru—making sure your bookings go through smoothly and your questions never go unanswered. Whether it's finding the right tour or helping you plan the perfect stay, he’s calm, helpful, and always just one step ahead. Guests love his patience, and the team counts on his quiet efficiency.
Pranav
Pranav is the engine behind 90degreesnorth—part strategist, part storyteller, and always chasing the next great idea. He built the company with a love for Lapland and a belief that Arctic adventures should feel personal, not packaged. Most days start with coffee and logistics—and end with a satisfied guest and a glowing sky.
